Oh how this article made me laugh….
Is this another benefit of the age of equality ?
I noticed that the models used in the advertising are all buff young things that in reality have no need of the product, just like the wonderbra is always advertised by a woman with a pert firm bosom, anti-ageing creams by 20 yr olds and ‘Bridget Jones’ knickers by women with toned bellys and a bum that’s not heading south. Show me a before and after using a mother of four (breast fed) babies with some extra padding and a middle aged spread transformed into Elle McPherson and I’ll be impressed.
What these adverts aren’t telling you is that putting on some item that’s going to squeeze you tight around the middle doesn’t get rid of the flab…it just moves it elsewhere. Yes you might suddenly have a flatter smoother middle, but you will end up with love handles in your armpits and saddle bags by your knees…the spillage has to go somewhere. Women know these things.
Whilst it may be true that some people see it as an alternative to losing weight, I can also see that some might actually look at their tummy in their wonder-vest and be inspired to get to the gym and make it real. After all summers coming and you’d look like a right twat wearing one on the beach. It might be a quick-fix but it’s a lot less drastic then surgery, not to mention cheaper.
The (saggy) bottom line here is people feel good if they think they look good, and there’s nothing wrong with giving yourself a confidence boost. And confident self-assured people can stand out in a crowd just as much as beautiful people.
Everyone likes to look good after all.
But is it really conning anyone ? I guess it depends why you’re wearing them. Personally, I’m
I remember watching an Eddie Murphy stand up show many years ago where he was talking about how women fool men, wearing high heels, tons of make-up, a padded bra and a weave in their hair, perhaps this is the mans revenge ?
But, having read Mr Musings article I did wonder how I would feel if I found myself in the situation he described…about to get naked with someone and they then turn out to be not quite what the packaging promised ? Hmmm, well for a start they’ll be getting an even bigger shock when I remove the wrapping, but really - and what I think people need to realise - is they don’t make you lose weight, you just look a bit more toned, it’s not as if Tupac is gonna take his clothes off and suddenly you’re about to get jiggy with Biggy, and as I’ve already said, if your in that situation it shouldn’t really matter, although of course I do realise that there are people to whom it would. Personally I’d be more disappointed if it turned out he was wearing padded boxers. I reckon there’s a whole undiscovered marketing opportunity there.
That’s the real wonder bra revenge.
Mr Musing http://mrmusing.blogspot.com/ welcomes responses to all his posts….if you would like to reply to any of them please leave a comment under the relevant article for him.